February 2024: MLS Innovator Network Recap & Insights

By Arianna Marino | February 22, 2024

The MLS Innovator Network is an exclusive group of MLS & Association Executives who meet monthly to discuss the latest technology trends and hear pitches from two well-vetted PropTech companies. On February 21, 2024, the Network heard pitches from two incredible PropTech companies: RPR and Camphor. 

 

Company One: RPR

RPR, led by Director of B2B Marketing Communications Laurie Register, is a web-based data platform empowering REALTORS with comprehensive data and technology. It consolidates public records, listings, market trends, and analytics into a user-friendly interface. With an impressive 553,000 users, RPR broke records last year by being the preferred choice for real estate professionals. RPR View, the largest data sharing platform in the industry, offered access to active listings for over 1,144,000 REALTORS.

 

Company Two: Camphor

Camphor, led by co-founder and CEO, Roshan Srinivasan presented how their AI-powered IDX website solution is changing the way agents, teams, and brokerages operate within the real estate industry. Camphor leverages an AI-based property search engine and a vast data lake integrated with MLS IDX feeds to generate high-quality leads for agents. Their strategy centers on inbound marketing, utilizing AI content marketing, LLMs for static content, and a personalized search engine to generate high-quality leads from social media, avoiding traditional outbound sales methods.

 

Member News

• Leah Ingalsbe: Greater Springfield Board of REALTORS took a step towards a better user experience for their members by recently implementing the new FBS Launch SSO Dashboard.

 

Join the MLS Innovator Network

If you are an MLS or Association executive who would like to join the Network and participate in our monthly meetings, please request your invitation here.

 

Pitch to the MLS Innovator Network

If you are a PropTech company with a product that impacts an MLS, Association, and/or their members and would like to present to the network, please apply to pitch here.