The Next Steps for MLSs

By Arianna Marino | September 13, 2024

The PropTech Innovator Network is a group of C-level PropTech executives who meet monthly to discuss the latest technology trends and receive unique insights from influential MLS & Industry leaders. On September 11th, 2024, the Network welcomed special guest Chad Jacobson, CEO of PrimeMLS. Jacobson’s strategic vision and strong leadership marks him as one of the most innovative minds in the real estate industry today. 

 

Chad Jacobson Conversation Highlights

Navigating the future of MLS requires adaptability, data integrity, and a forward-thinking approach to technology. Jacobson asserts the future of MLSs lies in their ability to embrace innovation while maintaining their core value—data accuracy. As the industry faces the disruptive effects of the NAR Settlement, he argues that data, not cooperative compensation, is now the cornerstone of MLS success, emphasizing that reliable and accurate data is what will keep MLSs relevant in a shifting landscape, also playing a crucial role as the MLS consolidation trend continues.

Jacobson points out that embracing new technology, especially AI, is no longer optional for MLSs looking to stay competitive. The integration of AI in daily operations has become the new normal, and emphasizes that AI-powered solutions are essential when looking for potential partnerships. Ultimately, Jacobson’s vision for the future of MLS is built on balancing long-term innovation with the day-to-day demands of running a successful organization. He believes in empowering teams to make decisions and execute strategies that align with larger growth objectives. "You’ve got to let people be free and empower them to make decisions," he concludes. By focusing on data, leveraging technology, and fostering collaboration, Jacobson sees a path forward for MLSs to thrive in the face of industry disruption.

 

Member News & Updates

Eric Stegemann: Solid Earth launched the Miami Association of Realtors on their SSO/IdP system. Stegemann also cooperated with Triangle MLS to rebrand to Doorify.

Zach Gorman and James Rogers: RealReports officially launched their partnership with the San Francisco Association of Realtors® giving all 4,000+ members access to their AI property advisor. The company also launched AI photo analysis and voice support into their copilot Aiden.

Bill Gaul: BuildersUpdate.com has increased its footprint now to 21+ countries, aggregating more new construction data for the 761,000 agent members served nationwide.

Francis Gravel: Union Street Media celebrated its 25th Anniversary on September 10th.

Mark Richburg: In the first month of availability, nearly a dozen associations and MLS organizations have signed up for Relevate One.

Drew Knapp: A Greater Town. Agent Image has started to sell their microsites to their customers, and have continued to refine their presentation to share with prospective partners & customers.

Sara Cooper: CRS Data introduced the re-engineered ListingIntegrity, a listing data compliance tool designed to assist MLS compliance officers in managing the accuracy and compliance of listing data.

Greg Williams: Nila June is now actively pursuing additional partnerships with MLSs and Associations.

Dominik Pogorzelski: Restb.ai launched 17 new MLS in H1 of 2024, reaching 151k new members, for a total reach of 720k realtors across US and Canada.

Troy Davis: Last month, Lampros Labs launched their Nanabot AI service for select customer testing, and have been contributing to a RESO project to accelerate adoption of ULI.

Timur Urmeyev: IRONVIEW 360 completed 138 properties in Denver, CO.

 

About the PropTech Innovator Network

Each month, Modern.tech highlights an industry executive who will delve into the intricacies of the organized real estate sector in an exclusive gathering of PropTech Executives. This presents an opportunity for PropTech Innovator Network members to expand their network with high-caliber individuals and acquire insights that are truly unique and unavailable elsewhere. Please request an invitation to join us each month.