New AI-Powered Tool on Har.com Allows Buyers to Redesign their Dream Home

By Arianna Marino | February 05, 2025

Houston, Texas — Homebuyers can now envision the full potential of properties on HAR.com with the Houston Association of Realtors’ (HAR’s) new AI-powered tool called Redesign. It goes beyond simply viewing photos, and it lets consumers virtually customize the interior of homes on HAR.com, the No. 1 site for consumers seeking housing throughout the Greater Houston area.

This revolutionary new tool is powered by Roomvo, a third-party visualization software, and brings homes to life for buyers. By leveraging Roomvo’s cutting-edge AI technology, the floors, walls, countertops and exterior can be personalized with different design options. The Redesign feature is available on more than 70,000 listings across Texas on HAR.com.
 
“Redesign allows consumers to visualize a home’s possibilities before they even step foot through the door,” said HAR.com Chairman of the Board Mario Arriaga. “This innovative tool is one of many ways that HAR is using AI to enhance the home search experience, and it reflects our ongoing commitment to staying at the forefront of innovation in the real estate industry.”
 
“We couldn't be more excited about partnering with HAR,” said Roomvo Vice President of Sales Brandon Shidlowski. “Together, we're creating a hyper-engaging home buying experience for millions of consumers, allowing them to see the full potential of every home.”
 
When searching for a home on HAR.com, users can click on the “Redesign” button on any applicable listing photo to begin customizing a home. They can also compare before and after photos and access information for products used in the redesign.
 
You may learn more about HAR’s Redesign tool at cms.har.com/redesign. 

About Houston Association of REALTORS®

Founded in 1918, the Houston Association of REALTORS® (HAR) is a 50,000-member organization of real estate professionals engaged in every aspect of the industry, including residential and commercial sales and leasing, appraisal, property management and counseling. It is the largest individual dues-paying membership trade association in Houston as well as the second largest local association/board of REALTORS® in the United States. Residential home sales statistics as well as listing information for more than 150,000 properties may be found online at www.HAR.com..

About Roomvo 

With millions of monthly users across 150+ countries, Roomvo is the leading visualization platform for the home decor and real estate industries. Roomvo’s proprietary technology empowers consumers to preview flooring, wall coverings, countertops, and other decor options in their homes in seconds. With a comprehensive suite of digital and in-store solutions, Roomvo helps thousands of manufacturers, retailers, and real estate listing companies create outstanding experiences, boost sales, and expedite purchase decisions. Visit www.roomvo.com or email hello@roomvo.com to learn more.